Laxton
Identity Assured
Laxton
Identity Assured
Laxton
Identity Assured
A Brand for a Global Leader in Biometrics
Laxton is at the forefront of biometric innovation—advancing how nations identify, register, and protect their citizens through secure, scalable, and data-driven solutions. Operating at the intersection of technology and trust, Laxton’s platforms power global elections, citizen identity systems, and national security programs with unmatched precision.
Laxton is at the forefront of biometric innovation—advancing how nations identify, register, and protect their citizens through secure, scalable, and data-driven solutions. Operating at the intersection of technology and trust, Laxton’s platforms power global elections, citizen identity systems, and national security programs with unmatched precision.
Project Objectives
Laxton engaged FORTH to reimagine its brand from the ground up. The goal: to articulate a bold and unifying identity that reflects the sophistication of its biometric technologies and the scale of its global impact. Beyond updating their look and feel, Laxton sought a powerful story—one that would solidify their role as the leader in identity solutions for governments and institutions around the world.
Laxton engaged FORTH to reimagine its brand from the ground up. The goal: to articulate a bold and unifying identity that reflects the sophistication of its biometric technologies and the scale of its global impact. Beyond updating their look and feel, Laxton sought a powerful story—one that would solidify their role as the leader in identity solutions for governments and institutions around the world.
Strategy & Messaging
Our work began with research into Laxton’s core strengths and emerging opportunities across markets. We built a messaging architecture that aligned Laxton’s business verticals—Citizen Identity, Global Elections, and National Security—under a single, compelling narrative of leadership and trust. Every word and idea was shaped to speak not just to what Laxton does, but why it matters—connecting emotionally with decision-makers, while reinforcing the brand’s unmatched technical credibility.
Our work began with research into Laxton’s core strengths and emerging opportunities across markets. We built a messaging architecture that aligned Laxton’s business verticals—Citizen Identity, Global Elections, and National Security—under a single, compelling narrative of leadership and trust. Every word and idea was shaped to speak not just to what Laxton does, but why it matters—connecting emotionally with decision-makers, while reinforcing the brand’s unmatched technical credibility.
Our work began with research into Laxton’s core strengths and emerging opportunities across markets. We built a messaging architecture that aligned Laxton’s business verticals—Citizen Identity, Global Elections, and National Security—under a single, compelling narrative of leadership and trust. Every word and idea was shaped to speak not just to what Laxton does, but why it matters—connecting emotionally with decision-makers, while reinforcing the brand’s unmatched technical credibility.
Brand Development
Guided by strategy, we designed a brand system that reflects Laxton’s precision and adaptability. The new identity brings clarity and cohesion to a wide range of offerings, while projecting strength, innovation, and global readiness. From visual design to digital assets, we translated complex biometric solutions into a modern, intuitive, and highly recognizable brand experience—one that supports both enterprise growth and everyday usability.
Guided by strategy, we designed a brand system that reflects Laxton’s precision and adaptability. The new identity brings clarity and cohesion to a wide range of offerings, while projecting strength, innovation, and global readiness. From visual design to digital assets, we translated complex biometric solutions into a modern, intuitive, and highly recognizable brand experience—one that supports both enterprise growth and everyday usability.
Guided by strategy, we designed a brand system that reflects Laxton’s precision and adaptability. The new identity brings clarity and cohesion to a wide range of offerings, while projecting strength, innovation, and global readiness. From visual design to digital assets, we translated complex biometric solutions into a modern, intuitive, and highly recognizable brand experience—one that supports both enterprise growth and everyday usability.
Results & Impact
The transformation positioned Laxton as not just a participant, but a category leader in the biometric space. With a new brand that signals authority and future vision, Laxton accelerated its visibility among investors, partners, and governments alike. Since launch, the brand has helped drive growth, sharpen business development efforts, and open new global opportunities—proof of what’s possible when brand and business strategy align.
The transformation positioned Laxton as not just a participant, but a category leader in the biometric space. With a new brand that signals authority and future vision, Laxton accelerated its visibility among investors, partners, and governments alike. Since launch, the brand has helped drive growth, sharpen business development efforts, and open new global opportunities—proof of what’s possible when brand and business strategy align.
The transformation positioned Laxton as not just a participant, but a category leader in the biometric space. With a new brand that signals authority and future vision, Laxton accelerated its visibility among investors, partners, and governments alike. Since launch, the brand has helped drive growth, sharpen business development efforts, and open new global opportunities—proof of what’s possible when brand and business strategy align.
Togetherwork
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Vistant
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Togetherwork
Get Together
Vistant
Look Forward
Togetherwork
Get Together
Vistant
Look Forward
Great Things Lie Ahead
Let's talk about transforming your brand
© FORTH 2025
Great Things Lie Ahead
Let's talk about transforming your brand
© FORTH 2025
Great Things
Lie Ahead
Let's talk about transforming your brand
© FORTH 2025