Pitango
It's All About Taste
Pitango
It's All About Taste
Pitango
It's All About Taste
A Modern Brand for Classic Gelato.
Pitango Gelato is an award-winning gelato franchise founded in Washington, DC. Known for its commitment to authenticity, Pitango uses only the finest ingredients including organic milk from local grass-fed cows and in-season fruit. Their dedication to quality is focused on simple, natural ingredients which never include colorings, flavorings, or preservatives. Every batch of Pitango gelato is handcrafted on-site to ensure peak freshness and flavor.
Pitango Gelato is an award-winning gelato franchise founded in Washington, DC. Known for its commitment to authenticity, Pitango uses only the finest ingredients including organic milk from local grass-fed cows and in-season fruit. Their dedication to quality is focused on simple, natural ingredients which never include colorings, flavorings, or preservatives. Every batch of Pitango gelato is handcrafted on-site to ensure peak freshness and flavor.
Project Objectives
Pitango Gelato sought to modernize their store experience and strengthen their franchise offering while upholding their core values of authenticity and quality. The project aimed to update their brand identity, develop new packaging for their products, implement a digital menu system to streamline operations, and enhance the store experience with artwork showcasing Pitango's gourmet approach to gelato and coffee creation.
Pitango Gelato sought to modernize their store experience and strengthen their franchise offering while upholding their core values of authenticity and quality. The project aimed to update their brand identity, develop new packaging for their products, implement a digital menu system to streamline operations, and enhance the store experience with artwork showcasing Pitango's gourmet approach to gelato and coffee creation.
Pitango Gelato sought to modernize their store experience and strengthen their franchise offering while upholding their core values of authenticity and quality. The project aimed to update their brand identity, develop new packaging for their products, implement a digital menu system to streamline operations, and enhance the store experience with artwork showcasing Pitango's gourmet approach to gelato and coffee creation.
Brand Identity and Design System
FORTH conducted market research and competitor analysis to identify opportunities for brand differentiation. Leveraging insights from our findings, we proposed a modernized identity that retained the essence of Pitango's heritage while providing a more flexible design architecture. The updated brand system including logo, design system, color palette, and typography was designed to suggest sophistication, quality, and freshness to communicate Pitango's premium positioning.
FORTH conducted market research and competitor analysis to identify opportunities for brand differentiation. Leveraging insights from our findings, we proposed a modernized identity that retained the essence of Pitango's heritage while providing a more flexible design architecture. The updated brand system including logo, design system, color palette, and typography was designed to suggest sophistication, quality, and freshness to communicate Pitango's premium positioning.
FORTH conducted market research and competitor analysis to identify opportunities for brand differentiation. Leveraging insights from our findings, we proposed a modernized identity that retained the essence of Pitango's heritage while providing a more flexible design architecture. The updated brand system including logo, design system, color palette, and typography was designed to suggest sophistication, quality, and freshness to communicate Pitango's premium positioning.
Package Design
Collaborating closely with the Pitango team, we designed packaging solutions to showcase the artisanal quality of their products and to increase shelf visibility and consumer appeal. Utilizing new materials and bold graphics, the new packaging reinforced Pitango's commitment to quality and sustainability while differentiating the products in crowded retail environments.
Collaborating closely with the Pitango team, we designed packaging solutions to showcase the artisanal quality of their products and to increase shelf visibility and consumer appeal. Utilizing new materials and bold graphics, the new packaging reinforced Pitango's commitment to quality and sustainability while differentiating the products in crowded retail environments.
Collaborating closely with the Pitango team, we designed packaging solutions to showcase the artisanal quality of their products and to increase shelf visibility and consumer appeal. Utilizing new materials and bold graphics, the new packaging reinforced Pitango's commitment to quality and sustainability while differentiating the products in crowded retail environments.
Digital Menu System
Collaborating closely with the Pitango team, we designed packaging solutions to showcase the artisanal quality of their products and to increase shelf visibility and consumer appeal. Utilizing new materials and bold graphics, the new packaging reinforced Pitango's commitment to quality and sustainability while differentiating the products in crowded retail environments.
Collaborating closely with the Pitango team, we designed packaging solutions to showcase the artisanal quality of their products and to increase shelf visibility and consumer appeal. Utilizing new materials and bold graphics, the new packaging reinforced Pitango's commitment to quality and sustainability while differentiating the products in crowded retail environments.
Collaborating closely with the Pitango team, we designed packaging solutions to showcase the artisanal quality of their products and to increase shelf visibility and consumer appeal. Utilizing new materials and bold graphics, the new packaging reinforced Pitango's commitment to quality and sustainability while differentiating the products in crowded retail environments.
Store Artwork and Displays
To bring the Pitango story to life in retail locations, FORTH conceived and designed a custom artwork system celebrating the brand's dedication to craftsmanship and natural ingredients. The modular displays allowed for seamless integration with different store layouts and configurations, providing a sophisticated and reinforcing experience for customers.
To bring the Pitango story to life in retail locations, FORTH conceived and designed a custom artwork system celebrating the brand's dedication to craftsmanship and natural ingredients. The modular displays allowed for seamless integration with different store layouts and configurations, providing a sophisticated and reinforcing experience for customers.
To bring the Pitango story to life in retail locations, FORTH conceived and designed a custom artwork system celebrating the brand's dedication to craftsmanship and natural ingredients. The modular displays allowed for seamless integration with different store layouts and configurations, providing a sophisticated and reinforcing experience for customers.
Results and Impact
Our partnership with Pitango Gelato has resulted in a comprehensive revitalization of their brand identity and store experience, strengthening their position as a premier destination for authentic Italian gelato in the Washington, DC area. The implementation of the brand platform and the digital menu system is driving new efficiencies, streamlining operations, and enhancing the customer experience.
Our partnership with Pitango Gelato has resulted in a comprehensive revitalization of their brand identity and store experience, strengthening their position as a premier destination for authentic Italian gelato in the Washington, DC area. The implementation of the brand platform and the digital menu system is driving new efficiencies, streamlining operations, and enhancing the customer experience.
Our partnership with Pitango Gelato has resulted in a comprehensive revitalization of their brand identity and store experience, strengthening their position as a premier destination for authentic Italian gelato in the Washington, DC area. The implementation of the brand platform and the digital menu system is driving new efficiencies, streamlining operations, and enhancing the customer experience.
Our partnership with Pitango Gelato has resulted in a comprehensive revitalization of their brand identity and store experience, strengthening their position as a premier destination for authentic Italian gelato in the Washington, DC area. The implementation of the brand platform and the digital menu system is driving new efficiencies, streamlining operations, and enhancing the customer experience.
RealmOne
Force Multiplied
Tight
Powering Platforms
RealmOne
Force Multiplied
Tight
Powering Platforms
RealmOne
Force Multiplied
Tight
Powering Platforms
Great Things Lie Ahead
Let's talk about transforming your brand
© FORTH 2025
Great Things Lie Ahead
Let's talk about transforming your brand
© FORTH 2025
Great Things
Lie Ahead
Let's talk about transforming your brand
© FORTH 2025